The Importance of Branding

In order to ensure the public understands the value Durham’s Partnership for Children provides to thousands of young children and their families and the support services for child care providers, we must all be committed to implementing consistent branding and messages when we communicate programs funded by the organization.
As a Direct Service Provider (DSP), that receives funding from Durham’s Partnership for Children, to deliver vital services to young children, you must be committed to reporting how this investment of public dollars impacts our community. Since Smart Start funding is public---and ultimately comes from tax payers---it is paramount that the organization’s logo and name be connected to services it has purchased.
By displaying Durham’s Partnership for Children logo and funding statement on all program related materials you share with the community, those who receive the service, and your constituents who help deliver your service, will better understand what Smart Start funding makes possible for young children and the Durham community. In order to make sure the visual and verbal message is consistent and continues to build community awareness for the investment made in young children, all DSPs must support Durham’s Partnership for Children’s co-marketing guidelines and communications standards.

Communications Standards